Hello Toothpaste: My New Squeeze

Every traveler needs to pack her favorite toothpaste and mouthwash. That’s one travel tip that no one needs to be reminded of. Those of you who have read my book, The Globetrotter’s Get-Gorgeous Guide, know that I always write about how to travel more comfortably and healthily. And now, there’s a new brand in the oral-care marketplace, which can make your every swish come true. Say hello to the HELLO Brand of oral-care products. You’ll find Hello toothpaste, mouthwash and breath-spray in the oral-care aisles at Walgreens, Duane Read and select Target stores, right next to the Colgate toothpaste and Listermint mouthwash.

The first thing you’ll notice about the products is their adorable and atypical packaging, designed by BMW DesignworksUSA. The mouthwash, for example, comes in a clear container in an oval shape that would add pizazz to any hotel bathroom counter. The toothpaste – in a container that might otherwise dispense face cream – will never become a crinkled, rolled-up tube. The marketing info that comes with the toothpaste describes it has having a “pastry bag tip.”

But wait, there’s more. What you’ll really find fascinating are the flavors. Yes, there’s Supermint, which, to me, tastes like most other minty toothpastes that I’ve tried. But there’s also:

• Pink grapefruit mint
• Mojito mint
• And Sweet Cinnamint

Now these four flavors will take your tongue on a trip of its own. My husband Bill and I tried the Hello Pink Grapefruit Mint mouthwash. I liked it – my Heavens, it takes just like a Ruby Red grapefruit and even made my mouth pucker. But my husband Bill didn’t care for it at all – he’s going to stick with Listerine. The products contain no alcohol, artificial colors, sweeteners — and as they say on their website – no “Ouch.”

According to a recent story in Advertising Age, apparently, after just five months on the shelves at Walgreens, Hello claimed a 22% share in the breath-freshener category – which is huge, when you think about the #31 billion global oral-care market. The Sweet Cinnamint, I must say, tastes just like the spice in your kitchen drawer at home. It’s got a kick to it, just like Red Hots candy and Jawbreakers.

If you’re seeking something different to stash in your Samsonite on your next trip, forget about taking Aim and give Hello products a try. And if you want to put your two cents in – you should try some savvy marketing that the brand employs. On its website you can actually directly Skype Hello founder Craig Dubitsky to tell him what you think of Hello – and indeed, many people do.

No comments yet.

Leave a Reply

* Copy This Password *

* Type Or Paste Password Here *